The Inbound Lab Podcast Network

Derek Hovinga Derek Hovinga

Don’t Ghost Your Current Customers

Your current customers are your greatest marketing asset!

So often, we forget to market to them. In this episode, I speak about how to use your current customers to increase retention, revenue and acquisition.

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Derek Hovinga Derek Hovinga

Planning a Marketing Conference with Mike Morrison from Social West

Mike Morrison is a social media expert and also runs the largest marketing conference in Canada called Social West and Social East.

He comes on the podcast to give us a behind-the-scenes look at running a successful podcast and what vendors and sponsors can do to make things easier for him.

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Derek Hovinga Derek Hovinga

What is Inbound Marketing?

This is a marketing tip from The Inbound Lab where we discuss Inbound Marketing and it’s cost-effectiveness in building trust and generating demand.

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Derek Hovinga Derek Hovinga

How to LinkedIn with Santana Blanchette from ZGM

I had my friend, Santana Blanchette from ZGM Modern Marketing Partners come on to talk about LinkedIn and what we like and dislike about the platform.

This is a great podcast to listen to if you’re not having a lot of success prospecting on LinkedIn.

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Derek Hovinga Derek Hovinga

COVID Troubles with Juan Delgado from YMCA of Greater Toronto

In this episode, we talk about health and fitness marketing during a pandemic.

Juan Delgado is the Marketing Manager for the Health and Fitness division at YMCA of Greater Toronto. We talk about the constant changes in messaging due to the constant changing of restrictions in Ontario.

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