The Inbound Lab Podcast Network
Being a Diverse Marcomms Specialist with Ashley Tyler from Alberta Cancer Foundation
In this episode, Ashley Tyler, senior marketing manager at Alberta Cancer Foundation, talks about her time working in diverse areas of business.
Don’t Ghost Your Current Customers
Your current customers are your greatest marketing asset!
So often, we forget to market to them. In this episode, I speak about how to use your current customers to increase retention, revenue and acquisition.
Can AI Speed up Content Creation?
In this episode, I talk about my first experience writing a blog through Artificial Intelligence.
Building Community Through Play with Hafiz Mitha from Playcity
Play is our way of connecting the world. In this episode, Hafiz talks about why he started the PlayCity app and his experience working with app developers.
Getting Buy-In for Your DEI Program with Mikiko Van Horn from Formidable PR
This is a must-listen episode where we talk about diversity, equity and inclusion.
We discuss how to get buy-in from your leadership teams and the importance a DEI initiative has on a business' bottom line.
Planning a Marketing Conference with Mike Morrison from Social West
Mike Morrison is a social media expert and also runs the largest marketing conference in Canada called Social West and Social East.
He comes on the podcast to give us a behind-the-scenes look at running a successful podcast and what vendors and sponsors can do to make things easier for him.
Long-term Projects Create Long-Term Value
This is a marketing tip from The Inbound Lab where I put together my “best of” content on the value around long term projects like content marketing.
The Miseducation of Lead Generation
This is a marketing tip from The Inbound Lab where we discuss Lead Generation and what a lot of mistakes are that marketers make.
Creating Brand Awareness for your Start Up with Amanda Au from Startup TNT
In this episode, Amanda Au, Marketing and Communications Lead at Startup TNT comes on to talk about how she's helping startups become aware of their brand and also providing businesses with marketing advice as well.
What is Inbound Marketing?
This is a marketing tip from The Inbound Lab where we discuss Inbound Marketing and it’s cost-effectiveness in building trust and generating demand.
Marketing Beer Brands with Samantha Beck from Phillips Brewing & Malting
In this episode, I had Samantha Beck from Phillips Brewing & Malting come on to talk about the joys of beverage marketing. We talk about her experience with multiple external agencies at once and how critical it is that all agencies must work together to achieve business goals.
How to LinkedIn with Santana Blanchette from ZGM
I had my friend, Santana Blanchette from ZGM Modern Marketing Partners come on to talk about LinkedIn and what we like and dislike about the platform.
This is a great podcast to listen to if you’re not having a lot of success prospecting on LinkedIn.
B2B Content Marketing with Kayla Graham from Content Callout
I had a fantastic time being on the Content Callout podcast with Kayla that I had to BEG her to come on to The Client's Side Podcast.
In this podcast, we talk about B2B Content Marketing.
The Joys of Retail Marketing with Cordell Vos from Calgary Co-Op
Season 2 starts with Cordell Vos from Calgary Co-Op. Cordell comes on to talk about Retail Marketing and all of the intricacies involved in it.
Ask Me Anything with Derek Hovinga from The Inbound Lab
To celebrate the 10th episode milestone of The Inbound Lab Podcast Network, host Derek Hovinga decided to do an "Ask Me Anything" episode to answer questions collected from an Instagram poll.
Building Your Website with External Web Firms with Chad Neufeld at Chaordix
In this episode, Chad Neufeld, Sr. Product Marketing Manager at Chaordix, comes on to talk about his experience building a new website for his company.
We also play an impromptu game of "Word Association"
Always Be Closing with Biz Dev Extraordinaire Ho Son from Telescope Inc.
In this episode, Ho Son comes on to talk about how Telescope Inc helped American Idol pick America's favorite singer. We also discuss how working in a business development role helped him become a better marketer.
The Differences and Similarities of B2B and B2C Marketing with Claire Masikewich from GeoVerra
In this episode, Claire Masikewich comes on to talk about the similarities and differences between B2B and B2C marketing. We also discuss what makes a great client/agency relationship and her experience riding in an ambulance.
COVID Troubles with Juan Delgado from YMCA of Greater Toronto
In this episode, we talk about health and fitness marketing during a pandemic.
Juan Delgado is the Marketing Manager for the Health and Fitness division at YMCA of Greater Toronto. We talk about the constant changes in messaging due to the constant changing of restrictions in Ontario.
Marketing Cannabis with Josh Wong and Rebecca Zahn from RGB Cannabis
In this episode, I interview Josh Wong and Rebecca Zahn from RGB Cannabis. We talk about running a business in the Cannabis Industry and the limitations they have on marketing.